“Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve.”Ĭritics are incensed over the push for video on Instagram and want it to return to its origins of simple pictures. “It’s an effective and important way to help creators reach more people,” he claimed. Mosseri is against that and is insisting that the “Recommendations” feed will help Instagram grow. People have complained that they are sick of being exposed to random strangers’ posts and only want to see their contacts’ content. He added that “Recommendations” is a way to expand a user’s feed. Do what we need from you, and bring back the photos of our actual friends!!! If I wanted to see video after video from random pages I don’t follow, I wouldn’t be on Instagram. Instagram is trying so hard to compete with TikTok that they’re trying to become another TikTok.

“But I also want to be clear, it’s not yet good and we’re going to have to get it to a good place if we’re going to ship it to the rest of the Instagram community,” Mosseri remarked. “If you’re seeing a new full-screen version of the feed or you’re hearing about it, know that it is a test,” he told users. He believes a more full-screen experience for photos and videos “might be a more fun and engaging experience.” The former Facebook executive explained that users whose screens were altered were part of a test group ahead of a more expansive rollout for Instagram. “We have to lean into that shift while continuing to support photos,” he said justifying the changes.

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